Verbal Branding: Introduction / Case Studies
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Mark Twain wrote: “the difference between the right word and the nearly right word, is the difference between lightning and the lightning bug.” He wasn’t writing about naming products and services, but he could have been, because naming’s all about finding the right word. The word that captures the brand’s essence. Ignites the mind. Intrigues. Doesn’t tangle the tongue or confound search engines. The word that’s ever fresh. And oh yes. A word that’s not already trademarked or taken.
If finding such a word sounds like a daunting task—it is. But don’t worry, I can help. As a consultant for boutique and global branding agencies, profit and non-profit companies, I create names and other verbal branding pieces—on time, on budget, and to brief.
CAPABILITIES
- name generation
- brand drivers
- taglines/straplines
- nomenclature
- copy points
- scripts & ads
- program reports
- name positioning
- brand stories
- messaging platforms
- tone of voice
- copywriting
- client presentation
- newsletters/brochures
INDUSTRIES
- apparel and fashion
- consumer products
- technology and apps
- food and beverage
- pharmaceuticals
- healthcare
- non-profits